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How Oprah Winfrey Made $12.5 million from a Single Tweet About Bread

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Oprah Winfrey

 

Media mogul Oprah Winfrey is certainly not short of dough – and now she’s managed to make $12.5 million (£8.7 million) from a single tweet about bread.

 

The internationally renowned US TV presenter and ambassador for Weight Watchers saw her 10% stock in the diet firm soar after she posted a 66-character tweet about how to eat bread and still lose weight.

 

Shortly before the 61-year-old posted the tweet to her 31 million followers, stocks in the firm stood at $11.35 a share.

 

By end of trading that day, the shares closed at $13.29. 

In a 30-second video clip she claims she lost 26lbs by eating bread every day on a Weight Watchers plan,

“I don’t deny myself,” she tells her fans.

 

When Winfrey announced she was taking a stake in the firm last year, shares jumped more than 100%, making the star $70 million.

 

Forbes ranks Winfrey as the 211th richest person in America.

 

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